Swimwear That Supports Every Body

Find Your Flattering Fit at Bra Genie

Because no two bodies are the same—and your swimwear shouldn't be either.

Ever stood in a dressing room, swimsuit in hand, thinking:
“Who was this even made for?”

Yeah, we’ve been there too. Whether you're curvy and done with flimsy cups, petite and swimming in fabric, or just searching for something stylish and age-appropriate—finding the right swimsuit can feel like an Olympic event.

But here’s the thing: the problem isn’t your body.
It’s the swimwear.

Why Most Swimwear Misses the Mark

Let’s be honest—traditional swimwear isn’t built for real bodies. It’s built for mannequins. You’re either:

• Fighting to find a top that actually supports your bust
• Settling for bottoms that fit one part of you, but not the rest
• Or staring down styles that feel too young, too loud, or just not you

No wonder swimsuit shopping feels more like a chore than a confidence boost.

The Bra Genie Difference: Fit First. Style Always.

At Bra Genie, we’ve been fitting women of all shapes and sizes for over 20 years—and we’ve heard every swimsuit struggle in the book. That’s why our curated swimwear collection is built around one simple truth:

When it fits right, it feels amazing.

We offer bra-sized swimwear in more band and cup sizes than you’ll find anywhere else, and with real support where it counts—underwire, shaping, comfort, and yes, actual lift.

Freya Arizona Wave | Anita Carlita | Fantasie Paros Coast

Not a fan of wires? No worries. We’ve got wire-free styles that are just as supportive and way more laid back. Whether you're team bikini, tankini, or flattering one-piece, we've got something that'll feel like it was made just for you.

Maxine of Hollywood Ornamental | Eidon Mauve Sorbet Alexa | Gottex Multi Golden Hour

Our expert fitters are trained in UK sizing (it’s a game-changer!) and are here to help—whether in-store, by phone, or message.

Your Swim Confidence Plan

Step 1: Get Fitted Like a Pro
Come see us in-store or reach out for virtual help—our team will help you discover your true bra and swim size.

Step 2: Pick Your Power Piece
From underwire support to easy breezy wireless suits, find the style that supports your body and your vibe.

Step 3: Rock That Confidence
The moment you slip into a suit that actually fits, you'll feel it: freedom, ease, and a whole lot of "I got this."

You Deserve to Feel Beautiful at the Beach

No more hiding behind coverups. No more settling.
Whether you're chasing toddlers, sipping something cold by the pool, or finally booking that beach trip—you deserve to feel strong, stylish, and seen.

 Ready to find your perfect fit?

 Book a complimentary swimwear fitting

 Browse our curated swimwear collection

 Message or call us for personal style + fit advice

Because at Bra Genie, we don’t just sell swimwear.
We help women feel amazing in their skin—every season, every size, every age.