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What's in store: Bra Genie

Jeanne Emory, owner of Bra Genie (2881 Highway 190, Mandeville, 985-951-8638; www.thebragenie.com), DRAWS ON her many years in the bra industry to make women feel their best. Born and raised in Michigan, Emory graduated from Louisiana State University with a degree in fashion merchandising and has been working in the bra industry since 1999.

  In 2005, Emory started a by-appointment bra-fitting business from her home, and it grew mostly by word of mouth. She opened the flagship Mandeville location in 2008.

  "When I opened my first store in 2008, I'd already had 2,000 clients come through my door," Emory says. "We have 45,000 clients now. We aim for customer loyalty. We love new clients but those loyal, tried and true clients are golden."

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