About Us

Jeanne "Genie" Emory
Owner, Bra Genie

Our Mission

Bra Genie is a magical place that helps women of all shapes and sizes look and feel their absolute best!  Bra Fitting is not just about helping women discover their “size,” because often a woman can fit into a multitude of sizes, depending on the construction of the bra, the style, and the manufacturer. 
At Bra Genie every client is given the opportunity for a complimentary fit session with one of the Bra Genie Fit Specialists, who will help her make the most flattering and comfortable bra, swim and shapewear choices possible. With thousands of bras, year-round swimwear, and a great assortment of shapewear to choose from by all the leading manufacturers, it’s no wonder Bra Genie was selected for the “Best Personal Touch Award” in August of 2015 by the leading authority in the international lingerie business at the Best of Intima Awards in New York.

If you are frustrated by past "Bra Fitting" experiences, then Bra Genie is an intelligent alternative. Most boutiques and department stores don’t carry all sizes available and instead carry only about 25 different size options. Bra Genie carries almost 200 different bra size options, from the 28" petite bands up to the 50" voluptuous and plus-size bands, and everything in between. Bra Genie also carries the following UK cup sizes: A-B-C-D-DD-E-F-FF-G-GG-H-HH-J-JJ-K. No one else in the area carries the extensive inventory necessary to serve such a vast client base of women and in the most beautiful and current styles on the market today.

The Bra Genie Team educates clients on proper technical bra fit, the right way to put on a bra, the importance of rotating the ones you have in your bra wardrobe, as well as how to launder and store your choices. With a growing team of 30, Bra Genie is able to help walk-in clients but also offers appointments for those who prefer one. 
Bra Genie offers a Fit Guarantee for every bra purchased. If a client is not satisfied, Bra Genie will work with her to find her comfortable, well-fitted solution. 

Bra Genie strives to carry wardrobe solutions and problem solvers such as Elegant and Beautiful bras, Functional bras, Sport bras to reduce bounce and work-out breast stress, Strapless bras and Bustiers for special outfits, Year-round Swimwear, Nursing bras, Shapewear to smooth any bulges, Sleep Bras, Sleepwear, Hosiery, Bridal Gifts and Registry, Wish Lists for clients, and a vast array of other must have wardrobe "fixes". 

Full-busted? No problem. Don't think your large breasts have to keep you from looking great. Bra Genie has bras for all boobs: big or small. The right fit will make all breasts look firmer and higher, and even make most women look 10 lbs. lighter!


Owner Jeanne "Genie" Emory has a degree in Fashion Merchandising from LSU. She worked for Maison Blanche Department store as an Asst. Buyer for Men’s, then as a Men’s Department Manager. She spent another year working at Canal Place for Episode, a New York women’s clothing chain. In 1999, she began working as a Fitter/Merchandiser for a C-DDD bra manufacturer called Lunaire. She covered a territory of over 20 Dillard’s department stores in Louisiana and Mississippi, traveling weekly to work fit events as well as working with the Dillard’s staff to promote the Lunaire products. 

Frustrated that so many women were not able to be fit properly due to the poor department store size range available, she opened the doors of what was then her "by appointment only" bra fitting business, Hooked On You. Jeanne "Genie" was determined to carry ALL the sizes available by the best bra manufacturers in the world. Her excellent reputation as a fitter and small business owner took the town by storm, and since so many clients were referring to her as the Bra Genie, she changed the name from Hooked On You to Bra Genie. The business grew too large to run from home and was moved to a 1500 sq. ft. storefront in Mandeville in November of 2008. After nearly 10 years in their Mandeville location, Bra Genie relocated to Covington’s Pinnacle Pkwy in June of 2018, and is enjoying their redesigned location!

In 2014 Bra Genie launched its E Commerce Web Site, offering refills for current clients, but Bra Genie highly recommends a woman be fitted at least once every 18 months, as her body changes so much in a lifetime.

In May of 2015, Bra Genie opened a second store in Towne Center, Baton Rouge, and in January of 2018, a third store just outside Lakeside mall, in Metairie.  These stores continue the legendary customer service and amazing size assortment that sets Bra Genie apart from the rest.
Personable, non-intimidating, and with a dash of fun, that’s what Bra Genie is all about. With our Bra Fit Guarantee, amazing "Support Team," emphasis on personal customer service and more bra wardrobe items than you’ll find in any other store in the Southeast, Bra Genie should be your first stop for finding bras that fit.